AXTRA media asset associated with automatic wrapper and pallet wrapping, stretch wrapping and end-of-line packaging systems.
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Privacy Notice

Pursuant to Articles 13–14 of Regulation (EU) 2016/679 on the protection of personal data

Axtra S.r.l. (hereinafter also referred as “Axtra”), VAT number and tax code 03631690231, with registered office at Via I Maggio 46/A, 46010 San Martino dall’Argine (Mantua), is committed to protecting the online privacy of users of this website https://www.axtra.com/ (hereinafter the “Website”), in compliance with EU Regulation 2016/679 on the protection of personal data (GDPR) and the applicable national legislation on personal data protection (collectively, the “Privacy Regulations”).

This Privacy Notice (the “Notice”) explains how your personal data will be processed when you use the Website, whether through general browsing or by using specific features made available via the Website.

In general, all personal data that you provide to Axtra via the Website, or that is otherwise collected while you browse or use the features offered (such as contacting us or subscribing to our Newsletter), will be processed in accordance with internationally recognized legal principles concerning lawfulness, fairness, transparency, purpose limitation, storage limitation, data minimization, accuracy, integrity and confidentiality.

This Policy does not apply to other websites, pages, or online services that may be accessed via hyperlinks published on the Website, which refer to external resources outside Axtra domain.

Data Controller

Axtra S.r.l., VAT number and Tax Code 03631690231, with registered office at Via I Maggio 46/A, 46010 San Martino dall’Argine (Mantua), is the data controller (hereinafter also referred to as the “Data Controller”) with regard to the personal data processed when using the Website.

For any communication or request relating to privacy or cookies, please contact Axtra by emailing the following address: administration@axtra.com

Personal data processed and nature of data provision

When you use the Website, Axtra will process the personal data below. This may include an identifier, such as your name, and/or personal details or contact information that you provide, depending on your choices regarding the features offered by the Website.

Your personal data may therefore be collected when you use the Website, either automatically through your browsing activity or because you voluntarily provide it (for example, by submitting a request through the contact form).

The personal data processed via the Website (“Personal Data”) are the following:

a. Browsing data

The IT systems and software procedures used to operate the Website collect certain Personal Data (for example, through cookies, as described in the Cookie Policy), the transmission of which is inherent in the use of Internet communication protocols. This information is not collected in order to be associated with identified individuals; however, by its very nature, it could, through processing and association with data held by third parties, allow users to be identified.

This category of data includes the IP addresses or domain names of the computers and devices used by users to access the Website, the URI (Uniform Resource Identifier) addresses of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s response (successful, error, etc.), and other parameters relating to the user’s operating system and IT environment.

Such data are necessary for the proper functioning of the Website. They are used solely for the purpose of obtaining statistical information on the use of the Website, monitoring its proper operation, and detecting any anomalies and/or misuse.

b. Data voluntarily provided by the data subject via contact forms or for the Newsletter subscription

This Privacy Notice primarily concerns the processing of personal data that you voluntarily provide by sending messages to Axtra’s contact addresses or by completing the contact forms (request for information or download of data sheet) available on the Website, as well as the data provided for subscribing to the Newsletter.

In particular, when completing the contact forms, you will be asked to provide information such as your email address, first and last name, telephone number, and to submit a specific request, which may also contain additional Personal Data. With regard to the content of your request, we kindly ask you to include only the Personal Data that are strictly necessary for the purpose of handling your request, excluding any irrelevant information and/or information that may fall within the special categories of personal data referred to in Article 9 of the GDPR (“personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, and genetic data, biometric data for the purpose of uniquely identifying a natural person, data concerning health, or data concerning a person’s sex life or sexual orientation”).

The provision of the data requested in the contact forms available on the Website is mandatory in order for you to use the relevant service (e.g., requesting information). Failure to provide such Personal Data, or providing incomplete or inaccurate information, will make it impossible for us to process your request and provide the requested information.

By contrast, the provision of personal data for subscribing to the Newsletter (first name, last name, and email address) is not mandatory and is based solely on your consent.

c. Cookies

Cookies are text files that the websites you visit send to and store on your computer or mobile device. They are then transmitted back to the same websites during your subsequent visits. For more information about the types of cookies used on the Website, please refer to the Cookie Policy.

d. Data relating to minors

Axtra does not request, collect, use, or disclose personal data provided by individuals under the age of 14. If Axtra becomes aware that it has collected personal data from a minor, it will promptly delete such data. If you are under the required age, please do not complete the contact form and ask a parent or legal guardian to carry out the necessary procedures on your behalf.

Purposes of processing and legal basis

Axtra will process the Personal Data collected through the Website for the following purposes:

  1. To enable you to browse the Website, interact with its content, and use the services provided by Axtra, including ensuring the security of the Website. For this purpose, your Personal Data, such as your IP address, may be processed. The legal basis for this processing is Article 6(1)(f) of the GDPR (the Data Controller’s legitimate interest).
  2. To manage and reply to specific requests submitted to Axtra, including requests made through the contact form. For this purpose, the following Personal Data will be processed: identification data, such as your first and last name, and contact details, such as your email address and telephone number. The legal basis for processing Personal Data submitted through the contact form is Article 6(1)(b) of the GDPR (performance of a contract or steps taken at the request of the data subject to enter into a contract).
  3. To comply with any legal obligations applicable to the Data Controller under applicable laws, regulations, or European Union legislation, including administrative and accounting obligations, or to respond to requests from competent authorities. For this purpose, the Personal Data required under the relevant legal provisions will be processed. The legal basis for this processing is Article 6(1)(c) of the GDPR (compliance with a legal obligation).
  4. To establish, exercise, or defend legal claims, including activities related to the detection, prevention, mitigation, and investigation of fraudulent or unlawful conduct in connection with the services provided through the Website, and more generally to protect Axtra’s rights and legitimate interests in or out of court. For this purpose, Personal Data such as your IP address, identification data, and contact details may be processed. The legal basis for this processing is Article 6(1)(f) of the GDPR (the legitimate interests pursued by the Data Controller).
  5. Processing for direct marketing and profiling purposes. In particular, the Personal Data collected when you subscribe to our Newsletter will be processed for the purpose of sending you informational and promotional communications, including the Newsletter. The legal basis for this processing activity is your consent, pursuant to Article 6(1)(a) of the GDPR. Providing your consent is entirely voluntary and optional. Should you choose not to provide your consent, we will not be able to send you any marketing communications. You may withdraw your consent at any time by deselecting the relevant consent checkbox.

Your Personal Data may also be processed by third-party providers (for example, Google through Google Analytics cookies) for tracking and profiling purposes. In particular, such third parties may collect information relating to your browsing activity, unique identifiers, and details regarding your interactions with the content available on the Website. The legal basis for such processing is likewise Article 6(1)(a) of the GDPR (your consent), which may be provided via the cookie banner displayed upon your first access to the Website.

We have implemented appropriate technical and organizational security measures designed to protect Personal Data against accidental or unlawful loss, destruction, alteration, unauthorized disclosure, access, or any other unlawful or unauthorized form of processing.

Processing methods and data retention period

Personal Data will be processed using paper-based and/or electronic means, including automated tools, in accordance with procedures and methods strictly related to the purposes described below. Appropriate technical and organizational measures will be adopted to ensure the security, confidentiality, and protection of the Personal Data processed.

The Personal Data processed for the purposes referred to in:

  • letter (a), with specific reference to browsing data, will be retained only for the period strictly necessary to enable you to browse the Website. Such data, in addition to allowing us to independently verify any suspicious access attempts to the Website, may be further processed and retained by Axtra for a longer period where necessary to establish or defend legal claims or ascertain liability in connection with potential cybercrimes committed against the Website or third parties. In any event, such data will not be retained for longer than 30 days;

  • letter (b) will be retained for the time strictly necessary to handle and reply to your requests and will, in any event, be erased after 3 (three) months from the date on which the request submitted by you to Axtra through the contact forms available on the Website has been handled;

  • letter (c) will be retained for the period required to comply with the specific legal and regulatory obligations applicable to Axtra;

  • letter (d) will be retained for the period strictly necessary for the purpose of protecting Axtra’s interests in connection with any potential claims or disputes, and therefore until such data is required by Axtra for the purpose of exercising or defending its rights, whether in or out of court, or for disclosure to the competent authorities;

  • letter (e) will be retained by Axtra for a maximum period of 24 months for direct marketing purposes and a maximum period of 12 months for profiling purposes, unless consent is withdrawn earlier. Personal Data may also be retained for the periods established by third parties in their respective privacy policies and cookie policies, to which reference is made and which are also available in the Cookie Policy.

Categories of recipients of Personal Data

The processing of the Personal Data collected is primarily carried out by Axtra’s internal personnel (including administrative and commercial staff), who have been duly identified, authorized, and appropriately trained for such purposes by the Data Controller.

Where necessary or instrumental for the achievement of the purposes described above, the Personal Data collected may be processed by third parties appointed as external Data Processors or, depending on the circumstances, disclosed to such third parties acting as independent Data Controllers. In particular, the following categories of entities may be appointed as external Data Processors:

  • individuals, companies, or professional firms providing assistance and consultancy services to Axtra in the areas of accounting, administrative, legal, tax, financial matters, and debt collection activities in connection with the provision of services;
  • entities entrusted with carrying out technical maintenance activities, including maintenance of the Website and electronic communication networks.

Entities, organizations, or authorities to which your Personal Data may or must be disclosed pursuant to legal obligations or for the protection of the Data Controller’s rights, including where disclosure is required by an order of a competent authority, will act as independent Data Controllers.

The updated and complete list of Data Processors appointed by Axtra may be requested by sending an email to the contact details indicated above.

Transfer of Personal Data outside the European Economic Area

Some of your Personal Data may be shared with recipients who may be located outside the European Economic Area (“EEA”). Axtra ensures that any transfer of your Personal Data to such recipients is carried out in compliance with applicable data protection laws.

Such transfers are carried out on the basis of appropriate safeguards, including, where applicable, adequacy decisions adopted by the European Commission, Standard Contractual Clauses approved by the European Commission, or other appropriate safeguards provided for under applicable data protection legislation.

In any event, your Personal Data will not be subject to disclosure or dissemination to the public.

Your rights

You have the right, at any time and where the conditions provided for by the applicable Privacy Regulations are met, to:

  • request confirmation from Axtra as to whether or not your Personal Data exists and to access your Personal Data (and/or obtain a copy of such Personal Data), as well as further information regarding the processing activities currently carried out on them;
  • request that Axtra rectify or update your processed Personal Data where such data are incomplete or no longer up to date;
  • request that Axtra erase your Personal Data from its databases where you believe that the processing is unnecessary or unlawful, or where you have withdrawn your consent or objected to the processing;
  • request that Axtra restrict the processing of your Personal Data where you believe that your Personal Data are inaccurate, unnecessary, or unlawfully processed, or where you have objected to their processing;
  • request the portability of your Personal Data from Axtra, i.e. obtain – in a structured, commonly used and machine-readable format – a copy of the Personal Data concerning you that you have provided to Axtra, or request that such data be transmitted to another data controller;
  • object to the processing of your Personal Data carried out by Axtra on the basis of a legitimate interest, for reasons related to your particular situation, which you believe should prevent Axtra from processing your Personal Data;
  • withdraw your consent, where applicable. Withdrawal of consent does not affect the lawfulness of processing based on consent given prior to its withdrawal;
  • lodge a complaint with the competent Supervisory Authority or bring legal proceedings before the competent Judicial Authority if you believe that the processing of your Personal Data is in breach of the applicable Privacy Regulations.

To exercise these rights, please send an email to the address:

This Notice has been effective since 07.15.2026. Axtra reserves the right to amend or simply update its content, in whole or in part, including as a result of changes to the applicable Privacy Regulations. Any changes to this Notice shall be binding as soon as they are published on the Website. Axtra therefore invites you to regularly visit this section in order to consult the most recent and updated version of the Notice.